When it comes to building a meaningful business, it’s not just about what you do—it’s about the energy you bring into the world.
On Finding Your Frequency, Jason Shepard, founder of Coastal Wildlife & Pest Control Services, sat down to share how aligning with his purpose created a ripple effect of growth—not only in revenue but in trust, clarity, and customer connection.
The Power of Frequency: Knowing What You Stand For
Jason’s not just in the pest control business—he’s in the business of peace of mind.
From day one, Jason made it his mission to build a company that resonates with both his personal values and his clients’ real-life needs. That frequency—of care, consistency, and professionalism—has attracted a loyal base and allowed his company to expand its reach without losing its soul.
What sets Jason apart? He leads with intention. His “why” shows up in every conversation, every service call, every brand touchpoint.
Authenticity Is the Advantage
In a world filled with noise, Jason’s clarity stands out. On the show, he dove into what it really means to stay authentic while building a brand:
- You can’t be everything to everyone—and that’s okay.
- Saying no to the wrong clients opens space for the right ones.
- Consistency in branding, voice, and values helps attract aligned clients and team members.
And this isn’t just lip service. Jason backs this philosophy with action—through branding that reflects his mission, a team that believes in the vision, and services that solve real problems with real integrity.
Frequency in Action: Building a Brand that Feels Like You
Jason’s success reminds us that when your brand feels like a true extension of you, everything aligns—marketing becomes natural, your audience leans in, and your business grows with intention.
Whether you’re in pest control or podcasting, finding your frequency isn’t just an abstract concept—it’s a branding necessity.
Check out the full interview here: