Starting a business is one thing—building one that thrives in a competitive industry is another. Just ask Jason Shepard, the powerhouse behind Coastal Wildlife & Pest Control Services, who joined Ignite Success to share his journey from tackling termites to building a brand that’s reshaping pest control along the Southeast.
The Problem: A Market Ripe for Reinvention
Pest control isn’t just about spraying chemicals and calling it a day. Jason saw something deeper—he recognized a gap in the industry: outdated customer service, lack of modern branding, and reactive rather than proactive care.
For many homeowners and property managers, pest control is a “set it and forget it” situation…until it’s too late. That reactive approach leads to damage, stress, and ongoing costs. Jason set out to flip that script by creating a service that’s not just preventative, but also polished and personable.
The Spark: Purpose-Driven Growth
Jason didn’t just build a company—he built a mission. Coastal Wildlife & Pest Control Services offers a tailored, environmentally-conscious approach that makes homeowners feel safe, educated, and supported.
On Ignite Success, Jason spoke passionately about growing the business through community involvement, word-of-mouth trust, and a firm commitment to innovation. His team is trained to focus not only on pest removal but on long-term customer relationships.
And yes, it’s working—big time.
The Takeaway: Branding, Visibility, and Consistency Win
What’s clear from Jason’s success story is that technical skill is just part of the puzzle. The other piece? Visibility and trust. By aligning his business values with his branding and creating a consistent customer experience, Jason’s been able to build a loyal base and keep growing—even in a saturated market.
But here’s the kicker: None of this growth would be possible without a solid foundation in brand identity, marketing, and customer engagement.
Check out the full interview here:
